Do I Need SEO for my eCommerce Store?

Do I need SEO for my e-commerce store? After all, you aren’t selling a website; you’re selling a product. Advertise the product and everything else will follow…right? Well, actually no.

Do you need SEO for eCommerce?

You NEED SEO for e-commerce. In fact, you need it a lot more than you need traditional advertising methods. Here are 6 reasons why SEO is the best marketing channel for your e-commerce business.

Why You Need To Rank Product Pages

The point of SEO, of course, is to increase a website’s visibility for specific keywords in search engine results. If you run an e-commerce website, those keywords are the primary way customers find your e-commerce product pages or at least should be. Since 93% of buying decisions start with an online search your products are what is being searched for, SEO in that regard can put you in front of customers who want to buy the products at the right time. 

SEO services can also help with branding as showing up for specific product searches can be associated with authority and market leadership, however, that is only a side benefit of search engine optimization. The main focus of SEO is to make sure that people find your website and your products when they are primed to buy. 

SEO Services Ensures Your Site Is Seen By People Looking To Buy

Traditional advertising and marketing get your product seen. SEO for e-commerce makes sure your product seen by people who are looking for it.

Put it this way: when people see an ad, they’re looking at almost anything else. The television, reading a news article or watching cat videos. They see an ad and couldn’t really care less most of the time.

When someone searches for something online, it’s because it’s something they’re interested in or they have a need for a product or service. They may be trying to decide on something to buy or looking to buy something right then and there. SEO services make sure that your site comes up quickly when they do, hopefully in the first page of search results. 

SEO For eCommerce Matters For Mobile

Mobile matters and that is definitely another reason why you need SEO for e-commerce. A website simply must scale for mobile browsers and that is one area that an SEO services firm will consult on to make sure that it does. 

Online purchases have shifted to mobile. The balance is already tipped in mobile’s favor, so just focusing on the desktop just won’t do.

Not having a mobile-responsive site will kill your rankings everywhere, so this is an aspect of SEO for e-commerce that you simply cannot afford to miss.

Almost All Web Traffic Is On The First Page

Numbers differ depending on where you get them, but one thing that has been proven time and again is that almost all traffic goes to the first page of search results. Simply having a website is just not enough. Just having product pages is not enough.

You need to get your products on the first page of search results, if not in the top three positions. That’s how you’ll guarantee you get the traffic you need to, and SEO for e-commerce is how you get there…and stay there.

You Can Get A Better Conversion Rate With SEO Services

If e-commerce is what your site deals in, then you can expect a better conversion rate from SEO services than traditional advertising in many cases. The thing about SEO is that you rank for the keywords that people are searching for. That means they’re looking for what you’re selling already.

That means that more people that look at your site are close to deciding to buy or are wanting to. Obviously, hard promises can’t necessarily be made…but it’s very common for conversion rates to be higher for organic rankings rather than advertising.

You’ll Get A Higher Rate Of Return With SEO Than Advertising

SEO for e-commerce also tends to have a much higher rate of return than with traditional or even web marketing methods. Granted, that’s IF you invest in SEO services the way that they should be invested in.

 

SEO doesn’t happen overnight. You can’t expect immediate results. Instead, results can take a few months to start manifesting themselves, but those initial results are followed by bigger jumps in rankings afterward. Think of it like a snowball effect; it will start to roll, but it will roll even faster if it gains momentum with consisntent optimization efforts. 

If you are serious about SEO for e-commerce, plan to invest in at least a year of SEO services. That way you’ll get a much better ROI in the process. Contact us today.